34.Russo_Vincenzo

Vincenzo Russo

Scientific program committee

EDUCATION AND CAREER
Prof. Vincenzo Russo is Associate Professor of Consumer Psychology and Organizational Psychology at IULM University in Milan. He received his Ph.D. in Psychology “Man and Environment” from the University of Palermo, Italy.
1992/93: degree in Psychology, University of Palermo University;
1993/4 to 1995/6: master degree in Management Business Administration, Isida Palermo;
1995/96 to 1998/99: Ph.D in Man and Environment University of Palermo University;
2001/02 to  2006: researcher in Work & Organizational Psychology, IULM University Milan – Faculty of Communication, Media and Advertising;
2006 on: Associate Professor in Work & Organizational Psychology, IULM University Milan – Faculty of Communication, Media and Advertising.

PRESENT OFFICES
2012-on: Rector’s Delegate for the International Cooperation and for the Projects of IULM University for Expo 2015;
2010 - on: Rector’s Delegate for the Research Evaluation of the IULM University of Milan;
2012-on: Member of Scientific Committee of Expo 2015 – Municipality of Milan;
2012-on: Coordinator of the Observatory on the “Food Consumption and Communication”;
2012/13 – on: Director of the Master in Food and Wine Communication;
2009 – on: Director of the Master in Sanitary Professions Coordinators (Belluno and Palermo). 2006 to 2010, Rector’s Delegate for IULM University of Feltre;
2005 to 2012: Scientific Coordinator of Department of Health and Society of the IULM University Foundation where he is also Scientific Coordinator of the Observatory on “Disability and Communication”;
2008/09 Director of the Executive International Master in “Communication and Strategy against drug addiction: prevention, enforcement and social integration” with the collaboration of the Community of San Patrignano and the Municipality of Milan.

After a long experience as manager and coordinator of the training department of the Helpline Telefono Azzurro he has been involved in research in the social field working with various associations including AIBI Amici dei Bambini, and Focsiv, Anter (National Association for the Protection of Renewable Energy), where he is a member of the Scientific Committee.

He is the coordinator of a Centre of Neuromarketing Research “Behavior and Braon Lab IULM” and has widely published in recognised international journals including the Food Quality and Preference; Journal of Global Information Management, in European Journal of Information Systems, in the italian journal of organizational psychology Risorsa Uomo. In 2014, he was appointed member of Scientific Committee of Expo2015 Milan and in 2013 member of Scientific Committee of European Congress of Psychology 2015 Milan.

RESEARCH

Consumer Behavior and Communication, Neuromarketing, Advertising and Social Communication, Organizational Identity and Communication Coherence between internal and external organizational communication.
His research focus is on primarily on consumer behaviour and communication, and understanding the expectations that customers bring to marketing exchange, using the neuromarketing strategy in order to studying the consumer behaviour. Vincenzo Russo’s recent work includes an examination of the emotional responses to the advertising and to the consumer propositions. In addition, he has investigated the efficacy of the social communication. Current projects include the analysis of the reaction of consumers to the food communication. He has particular analytical competences in Consumer Behavior, emotion and decision-making.

ACADEMIC ACTIVITY
Has been teaching courses and seminars in W&O Psychology and Consumer Behavior regularly since 1999, as member of the faculty at the University of Palermo pre- and post-graduate, and doctoral studies) and at the IULM University.


Most important articles and publications

  • Bustreo M., Russo V., Castelli L. (2011) “Comunicare la solidarietà. Il ruolo dei processi comunicativi nell’adozione dell’infanzia abbandonata”, Rivista Italiana Di Comunicazione Pubblica, Vol. 41-42, p. 114-148;
  • Micheletto V., Bustreo M., Russo V. (2011) “Bambini e pubblicità. Dall’educazione allo sviluppo di talenti”, Le Nuove Frontiere Della Scuola, Vol. 26, IX, p. 85-98;
  • Russo V., Marelli S., Angelini A. (a cura di) (2011) Consumo critico, alimentazione e comunicazione: valori e comportamenti per un consumo sostenibile, Milano: Franco Angeli;
  • Mancini A., Russo V. e Bellotto M. (2010) La psicologia della pubblicità, Giunti, Firenze;
  • Russo V. (2010) Comunicare la disabilità: dalla comunicazione mediatica alla comunicazione organizzativa, Arcipelago, Milano;
  • Russo V. (2010). Comunicazione e strategie di intervento nelle tossicodipendenze, Carocci editore, Roma;
  • Mazzei A., Russo V., Crescentini A. (2009) “Patient satisfaction and communication as competitive levers in dentistry” in Journal of Total Quality Management (accettato ed in fase di stampa);
  • Mazzei A., Russo V. Crescentini A. (2009) “Satisfaction and communication as competitive levers in dentistry”, Total Quality Management And Business Excellence, Vol. 21 No. 4, p. 365-381, ISSN: 1478-3371;
  • Olivero N. e Russo V. (2009) Manuale di psicologia dei consumi, McGraw-Hill: Milano;
  • Russo V. (2009) “Il contributo della comunicazione sociale nella costruzione della rappresentazione della disabilità” Ciclo Evolutivo e Disabilità / Life Span & Disability, 2008, Vol. 11, n. 2 (special issue);
  • Russo V. (a cura di) (2009) “Alimentazione, Sostenibilità e Multiculturalità: Azioni, Riflessioni e temi di ricerca”, Progetto realizzato in collaborazione con la Conferenza dei Rettori - Nestlè, Arcipelago edizioni, Milano;
  • Mazzei A., Russo V., Crescentini A. (2008) “La comunicazione e la relazione medico-paziente per migliorare la qualità dei servizi odontoiatrici: un confronto tra il settore privato e il Sistema Sanitario Nazionale in Italia”, Rivista Italiana di Comunicazione pubblica, n. 37, 2008;
  • Russo V. (2008) “Il contributo della comunicazione sociale nella costruzione della rappresentazione della disabilità”, Ciclo Evolutivo e Disabilità, Vol. 11 - N. 2;
  • Pellegrini M., Russo V. (2007) “La continuità competitiva nel family business. Valori a confronto. Auto ed etero-percezioni tra generazioni imprenditoriali” in Risorsa Uomo, Franco Angeli, Milano;
  • Russo V., Crescentini A., Castelli L., Missaglia A., Jabes D. (2007) “Valori e mass media: un modello di analisi per lo studio dei processi di comunicazione” in Risorsa Uomo, Franco Angeli, Milano;
  • Russo V., Pellegrini M., Colautti C. (2007) “La transizione intergenerazionale nelle piccole e medie imprese (PMI): un’analisi della letteratura sull’argomento” in Risorsa Uomo, Franco Angeli: Milano.